Our Experience
We’re excited to be here. Because we have designed and built and created all sorts of things that give us a unique case for helping Playground.
Much like the rest of the world, Playground needs a fresh start.
We’ve been there, and done that. And we did it with a global tech giant.
01 Case Study
Symantec
Symantec was an out of touch dinosaur taking up space in a cutting edge room.
We completely revamped the brand and brought their 20,000+ global employees along for the evolution. After the year-long effort, we saw rising market perceptions, increased sales in key markets and happy shareholders.
Market Research
Work Sessions
Market Planning
Visual Identity System
Iconography
Brand System Guidelines
Nomenclature
Photography Art Direction
Photography
Language & Voice Guidelines
Website
Print Collateral
Advertising Campaigns
Business Cards
Experiential
Internal Campaigns
Williams Martini F1 Microsite
We built a case study microsite for Symantec highlighting their security partnership with Williams Racing Team.
We also know that Playground’s refresh needs to be all encompassing to really be effective.
That means setting the tone for every single brand touchpoint.
We’re actually in the middle of some great work that is doing exactly this. Shhh. This part is confidential.
Shhift
Shhift is a brand new way to straighten teeth.
We started with Shhift (formerly Aerodentis) on brand identity work. The strategy became so powerful that we are now working with them on every facet of the business so that the brand identity is truly the genesis for each business decision.
02 Case Study
Brand Strategy
Market Research
Work Sessions
Positioning
Market Planning
Naming
Brand Positioning
Visual Identity System
Iconography
Brand System Guidelines
Brand Architecture
Nomenclature
Photography
Advertising Campaigns
WebsiteSocial Media
Packaging System
Business Cards
Experiential
Sales Programming
Steering decisions on product engineering, design, sales strategies and company infrastructure means that we’re helping to build a company that is light years ahead of any other dental product on the market.
Playground needs to appeal to founders based on a vast spectrum of capabilities.
More than anyone on your pitch list, we understand that. We’re founders ourselves.
heybaby
Outside of our day jobs, we made another day job.
heybaby is an (about to launch) dating app we created from our own needs. We built the prototype, did the research, got funding, and are now working toward a launch this summer.
We’ve been in the investor meetings. We’ve made the tough decisions. We understand what your founders are looking for and going through because we live it, too.
03 Case Study
Visual Identity System
Iconography
Brand System Guidelines
Brand Architecture
Photography
WebsiteAdvertising Campaigns
Social Media
Events
Business Cards
