We’ll gather the key players (partners and anyone else) into a video call and dig into who Playground is, where Playground is going, what is driving us, etc.

These work sessions are meant to be group exercises. We want debate.

We’ll ask the questions and see where you take us.

Because you’re not like everyone else. It's not worth talking about all the attributes that have become table stakes. We should explore connecting:

We need to make the brand feel like the proof is in the pudding.

With a personality, you have a voice and tone. You have likes and dislikes. You have looks and feels. You can have a deep bench and deep expertise that can grow and change. You have something that is more human than object. It can adapt to your work and the environment and the day’s news.

Just like a person’s personality, Playground’s personality will lead each aspect of the brand's decision making.

That means we’ll want to think about every aspect of Playground’s brand and determine how it comes to life and responds to life based on its personality.